Red Revolution: Bleeding for Justice on International Women’s Day 2024.

This International Women’s Day, we launched Red Revolution—a bold, visible campaign calling for menstrual justice and dignity in a world that too often treats periods as taboo or invisible.

This year, we were proud to participate in Chetumal, a small but mighty city on the southeastern coast of Mexico—often called "where Mexico begins." With its stunning coastline and vibrant community, Chetumal is home to countless powerful women who are actively fighting for their rights and the recognition they deserve. Being part of the Women’s Day march in this space felt especially meaningful—amplifying voices in a region where resilience and resistance go hand in hand.

As part of the initiative, we handed out stickers shaped like red drops, each one printed with powerful, unapologetic phrases such as:

 🩸 “We’re proudly bleeders”

 🩸 “Periods are not a luxury”

 🩸 “Period poverty kills every day”

Participants proudly wore the stickers on the backs of their clothing, where they resembled a period stain—transforming shame into visibility, and stigma into solidarity. What is often hidden or silenced became a symbol of power, resistance, and pride.

Over 800 people joined the march that day, standing together in a sea of red drops. In a country like Mexico—one of the most dangerous places in the world to be a woman—International Women’s Day is not just a celebration, but a protest. It's a cry for justice in the face of inequality, violence, and systemic neglect.

Through the Red Revolution campaign, we reminded the world that menstrual rights are human rights. The ability to bleed with dignity, access products, and receive proper education should never be a privilege—it’s a necessity.

This campaign wasn’t just about raising awareness; it was about reclaiming space, breaking silence, and honoring every person who bleeds. The Red Revolution is just the beginning. Together, we march, we bleed, and we demand change.